The time for change has come. With so many pay-tv businesses currently struggling to compete in many markets around the world, both with one another and with emerging online providers, it’s clear that there need to be more solutions that take advantage of existing and upcoming technology. Just one look at the amount of subscribers that an over the top streaming content providers get in a single month is enough to illustrate the point that there’s a shift in how consumers are accessing an over the top video and audio content.
Before you start an IPTV business you need an advantage to compete, and that’s where OTT and IPTV solutions enter the picture.
Multiple-system operators refer to traditional cable and satellite television providers. In the past, these were the primary sources of television for nearly every business and consumer, but they also come with subscriptions, contracts, and proprietary technology that makes receiving a signal locked to a single set top box manufacturer.
OTT, or “over the top”, solutions are a different form of audio and video delivery. By using an internet connection, OTT or “over the top” makes it possible to deliver streaming online content without the need for expensive equipment or contracts. OTT content can be customized easily and readily through intuitive user interfaces.